Wall Street analysts are pounding the table for Apple stock ahead of the company's December-quarter earnings report next week. Morgan Stanley raised its price target on Apple (AAPL), saying investors are underestimating the consumer electronics giant's holiday sales. 


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"Our recent conversations suggest investors expect Apple to release solid, but not great, December-quarter results," Morgan Stanley analyst Katy Huberty said in a note to clients Thursday. "We disagree and believe that Apple is likely to report  all-time record quarterly revenue and earnings."

Huberty reiterated her overweight rating on Apple stock and hiked her price target to 152 from 144.

On the stock market today, Apple stock jumped 3.7% to 136.87.

IPhone 12 Seen Fueling Apple's Quarterly Results

Cupertino, Calif.-based Apple plans to report its fiscal first-quarter results late Wednesday. Wall Street estimates have Apple earning $1.40 a share on sales of $102.62 billion. In the year-earlier period, Apple earned $1.25 a share on sales of $91.8 billion.

Apple is seeing strength across its portfolio of products and services, Huberty said. The company's December-quarter results will be driven by the 5G-enabled iPhone 12, sustained App Store engagement and the work-from-home, learn-at-home trends, she said.

"In our view, the iPhone 12 has been Apple's most successful product launch in the last five years," she said. Also, consumers are gravitating to the higher-end Pro and Pro Max models, which should boost profit margins, she said.

Elsewhere on Wall Street, D.A. Davidson analyst Tom Forte reiterated his buy rating on Apple stock on Thursday. In his note to clients, he said, "AAPL looks delicious to us."

"Apple's first lineup of smartphones on 5G networks are better positioned than investors completely appreciate," Forte said. He pointed to carrier support for the handsets and favorable discretionary income trends.

Apple Stock Nearing Fresh Buy Point

Monness Crespi Hardt analyst Brian White also restated his buy rating on Apple stock on Thursday.

"The strength and linearity of this economic recovery remains a wild card," White said in a note. "However, we believe Apple's strong balance sheet, iconic brand, rapidly growing services business, pipeline of innovations and hard-line stance on personal privacy will allow the company to emerge from this crisis stronger."

Apple stock is trading just below its record high of 138.79, reached on Dec. 29. In recent weeks, Apple shares have moved above aggressive entries at 122.09 and 125.49, according to IBD analysis. It is now approaching a new buy point at 138.89, according to IBD MarketSmith chart analysis.

Apple stock is on IBD's prestigious Leaderboard watchlist.

Follow Patrick Seitz on Twitter at @IBD_PSeitz for more stories on consumer technology, software and semiconductor stocks.